@incollection{, 5746258CCEA3317174925AC309CD9D22 , author={{Vijay PalDhaka} and {Jaipur National University}}, journal={{Global Journal of Computer Science and Technology}}, journal={{GJCST}}0975-41720975-435010.34257/gjcst, address={Cambridge, United States}, publisher={Global Journals Organisation}1462528 } @incollection{b0, , title={{Understanding customer relationship management (CRM) People, process and technology}} , author={{ JInjazz } and { KarenChen } and { Popovich }} , journal={{Business Process Management Journal}} 9 5 , year={2003} } @incollection{b1, , title={{Factors Associated with Success and Failures in CRM}} , author={{ Dr } and { JJayam } and { Radha }} , journal={{International Journal of Advance Research in Computer Science and Management Studies}} 2321-7782 1 6 , year={November 2013} } @incollection{b2, , author={{ Nastaran Mohammadhossein } and { Dr } and { Nor Hidayati } and { Zakaria }} , booktitle={{CRM Benefits for Customers: Literature Review}} , year={2005-2012. November-December 2012} 2 } @incollection{b3, , title={{A Successful CRM Implementation Project in a Service Company: Case Study}} , author={{ FrankaPiskar } and { ArmandFaganel }} 10.2478/v10051-009-0017-y , journal={{Organizacija}} 42 5 , year={September-October 2009} } @book{b4, , title={{}} , author={{ BThompson }} , year={2002. 2004} , note={what is CRM? www.crmguru.com (viewed 11 February} } @incollection{b5, , title={{Advancing CRM Initiatives with Knowledge Management}} , author={{ HaraldSalomann } and { MalteDous } and { LutzKolbe } and { WalterBrenner }} , journal={{Journal of Information Science and The Technology}} 3 2 , year={2006} , note={JIST} } @incollection{b6, , title={{The Customer Relationship Management in Terms of Business Practice in Slovakia}} , author={{ JanaUrdzikova } and { MartinaJakabova } and { SebastianSaniuk }} , journal={{Research Papers Faculty of Materials Science and Technology}} , year={2012} } @incollection{b7, , title={{Critical Factors and Benefits in the Implementation of Customer Relationship Management}} , author={{ ChangHsin Hsin }} , booktitle={{Total Quality Management}} , year={July 2007} 18 }