Recent advancements in technology have opened new avenues for services like the Location based services. Location based services are applications of mobile technology that utilize the information about the location of the user. It uses the Global Positioning System GPS to acquire and transmit user location. Billions of people create an unprecedented amount of data that either includes or allows the inference of highly sensitive information amidst which user location is one of them. However, this information is shared with third party without the knowledge or consent of the user. This is a violation of privacy as some users will or may not want to disclose their location to some people. This paper aims to raise awareness about privacy issues created as a result of location based services. History of location based services were discussed, information privacy and privacy issue surrounding the location based service were also discussed. Despite the myriad opportunities location based services provides, it is required to ensure security of user’s private data, and data protection laws be put in place to enforce this.