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             \author[1]{Cruz García  Lirios}

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\date{\small \em Received: 10 December 2019 Accepted: 2 January 2020 Published: 15 January 2020}

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\begin{abstract}
        


The purpose of the work was to specify a model for the study of social understanding. A documentary, cross-sectional and exploratory study was carried out with a non-probabilistic selection of sources indexed to international repositories, considering the indexation, year of publication and impact factor. Discussion axes were established to address the problem, although the research design limited the findings to the sample analyzed, suggesting the extension of other repositories, years and quality indicators.

\end{abstract}


\keywords{heads of family, social work, entrepreneurship, specification, model.}

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\let\tabcellsep& 	 	 		 
\section[{Introduction}]{Introduction}\par
ocial Work studies about entrepreneurship warn a process of deliberate, planned and systematic rational choice which promote quality of life and subjective well -being are predominant determinants.\par
The aim of this study is to specify a model for the study of social entrepreneurship in household heads. From a review of the literature, the variables that allowed the systematization of the determinants of entrepreneurship paths are extracted.\par
Specify a model for the study of entrepreneurship in household heads. 
\section[{II. Theory of Social Entrepreneurship}]{II. Theory of Social Entrepreneurship}\par
The principles that guide the rational choice lie in the tastes and preferences crystallizing objectives of the actors. Therefore, before taking any decision binding preferences strategies, achieve collect information that will determine the election. If individuals rather have an indeterminate number of tastes, objectives and goals, then your preferenceswill no longer depend on their capacity of choice and action. Therefore, they act in a non-rational way.\par
The rational choice theory also warns that a decision is a result of an estimate of the costs and benefits of carrying out an effort regardless of their degree of significance. This is a utilitarian dimension in which control of a situation from establishing a favorable balance of benefits versus costs will determine the election.\par
More specifically, the benefits and costs translate into a ratio of risk, effort and reward. This means that a choice be rational when the risks and\par
Author: e-mail: bundestrans@gmx.es efforts are minimal provided that the rewards are greater \hyperref[b0]{(Amrouni and Abdelwahed, 2014)}.\par
In contrast, when the recognition of an effort and risk not up to expectations, then the choice has not been entirely rational and rather approaches an irrational dimension if the risks and efforts are increasing and intense with respect to the absence of rewards. This is because the individual who makes an effort is committed to the risks that will be activated by profit expectations.\par
Integrating each of the variables represents a series of paths in which the correlations explain each choice\par
In short, the rational choice explained in general terms the process by which preferences are the determining factor by other factors which generate information or sense an atmosphere of certainty when making a decision and act accordingly. To the extent such information is available, accessible and actionable, then the rational choice will emerge as an option, but rather proliferates ambiguity, then a non -rational decision will be generated with irrational consequences.\par
However, when information is not available or is very abstract, rational choice is replaced by a tighter option to culture; values and norms of people with respect to a contingency which no known precedent some, but people always react the same way. 
\section[{III. Studies of Social Entrepreneurship}]{III. Studies of Social Entrepreneurship}\par
If rational choice is brewing from preferences based on information available to determine tastes and objectives, the prospective attitude suggests that the absence of information creates uncertainty that determine risk aversion or waiver of certain gains and risk appetite when losses are imminent. Thus the utility, benefit or happiness crystallize into losses or gains, circumventing the process of rational choice and legitimizing an irrational choice.\par
Therefore, a prospective is more than a decision lies in attitude and expectation of risk or certainty to gains and losses in the immediate future. In that sense, a retrospective is an attitude that is the same relations, but compared to last \hyperref[b1]{(Carr and Sequeira, 2007)}.\par
In short, the prospective attitude is a hinge between rational choice and reasoned action. Each of these theoretical and conceptual frameworks based its scope and limits from the availability of information, S assuming that the individual is able to assume an attitude, make a decision or take an action that corresponds to the available information and representation that you have it. 
\section[{IV. Models of Social Entrepreneurship}]{IV. Models of Social Entrepreneurship}\par
Unlike the rational choice theory that focuses on the usefulness of the information available and the theory of prospective attitude that focuses its interest in the certainty of the information, the theory of reasoned action assumes that information, any it is, it is a general environment that will influence the behavior to the extent that information is transformed into rules. This is because the theory of reasoned action considers that all information is cognitively processable \hyperref[b2]{(Ferreiro, 2013)}.\par
Therefore, an overview of the environment, their demands and opportunities conducive categories of accessible and abundant availability of information that will influence a spendthrift behavior such as believing that jobs, wages and financial credits significantly increase. On the contrary, if one considers that the context is rather recession and economic crisis, then austere styles, cooperative and innovative life will be adopted.\par
However, the theory of reasoned action, like the rational choice theory and the theory of prospective attitude, pose a general scenario incident on a specific behavior without considering the current situation and specifies decision maker.\par
V. 
\section[{Method}]{Method}\par
The study is part of the Division of Humanities and Social Sciences, Social Work discipline, area of health promotion and sub-area of promotion of reproductive rights, parental rearing styles and management of household heads.\par
However, the project also has interference in economic and administrative sciences, as it will recover in the second phase the effect of cooperative entrepreneurship in Human Development with an emphasis on reproductive health, family upbringing and training of entrepreneurs.\par
Not experimental, documentary and retrospective study with a nonrandom selection of sources indexed repositories Latin America -Dialnet, Latindex, Redalyc-, considering the keywords and the publication period 2010-2019.\par
The Delphi technique was used to evaluate the findings consulted in the literature reviewed. Three rounds of analysis were established; 1) evacuation, 2) feedback and 3) synthesis in order to establish the central themes, themes and categories of the research agenda.\par
The data were processed in the qualitative analysis package for social sciences version 3.0 considering the categories and their contingent relationships for the establishment of trajectories.\par
VI. 
\section[{Results}]{Results}\par
A model with eight hypotheses three paths dependency relationships between nine variables put forward in the state of knowledge was specified.\par
Given that the information is not available or is processable actors requiring immediate planning of their actions, the determinants of the planned behavior are those in which information can be delimited and specified depending on a particular situation or to an event which is the subjective control from decisionmaking and the information available and actionable \hyperref[b3]{(Fuentes and Sanchez, 2010)}.\par
The theory of planned behavior finds that perceived control is a significant determinant of behavior in direct and indirect mode. To interact with subjective norms and attitudes generate an intention that is also assumed as a determinant of behavior.\par
However, it perceived control, as the norm and attitude, depend on a set of beliefs about information availability. In this sense, the specification of a model would include variables that anticipate the behavior, but not from the beliefs of availability of information, but from provisions to cooperate by actors that form an entrepreneurial project to develop their skills, not only of choice, deliberation or planning, but innovation. 
\section[{VII.}]{VII.} 
\section[{Discussion}]{Discussion}\par
The inclusion of variables relating to the quality of life and subjective well -being as a result of the determination of the enterprise warns. Such a model would anticipate local development scenarios.\par
From brandished variables; beliefs, rule, attitude, perception, intention and behavior, you can specify a model for the study of social entrepreneurship in household heads engaged in the production and marketing of coffee. The model includes eight hypotheses: This is the case of social work that develops in health institutions and educational. Often, the practitioner of Social Work promotes sexual rights in an open group of people without considering other factors that information concerning sexual health, with emphasis on sex or coital \hyperref[b4]{(Garcia, 2015)}.\par
In scenarios such as broadcast stations public transport system or concourses, the promoter exposes the benefits of using condoms to negotiate safe sex. The goal of this promotion is to influence consensual sex from use almost always male or female condom.\par
Control is a more focused advocacy groups exposed to sexually transmitted diseases (STDs); sex workers or people on the street. The aim of such promotion is to provide a tool to avoid getting an STD again, focusing on the lifestyles of potential victims.\par
In schools and health centers, promoting sexual rights seeks to counter the effect of the norms and values that proliferate in the beneficiaries or students about the myths and realities of sexuality. It is considered that prevention should be focused on changing sexuality limited exploratory concerted and sexuality (Garcia, Carreon Hernandez Aguilar and Rosas, 2015). This is an innovative path, as the literature reviewed, has not contemplated the possibility of integrating the promotion of sexual rights as a determinant indirect attitude towards entrepreneurship. This is because the impact on the beliefs of sexual control means planning that could spread and impact on an entrepreneurial project of social character as is the case of a cooperative. That is, if the household heads know the basics of planning, then you can implement this tool in creating a socially responsible company.\par
On this track, the successful cases of promoting reproductive health on birth control and reducing the population explosion are strong evidence that the information specifically on a particular situation as a better quality of life in small families adopting generated and contraceptive methods and family planning techniques.\par
Once in health centers or public schools has spread information about sexual rights, negotiating with himself and with others about exploring tastes, needs and sexual preferences, then seeks to observe this process in decision-making at the choice of partner, negotiating condom use or agreement to request termination of pregnancy through the morning -after pill or medical care  {\ref (Rodríguez, 2009)}.\par
If it is possible to establish a link between the processing of information regarding the planning of sexuality and it is possible to observe their effects on favorable attitudes to entrepreneurship, then It is useful to identify the cases of those who were intended to share entrepreneurial projects with some companions of the course or workshop planned promotion of sexuality.\par
The effects of distributing emergency contraception or requesting abortion assisted on the control of sexual encounters and STD prevention can be seen in the intentions of carrying out actions that promote lifestyles planned regarding improvised decisions.\par
In this path, the promotion of indirect sex as adetermining rights of social entrepreneurship is particularly important, since diffusion of unprotected sex, the use of morning -after pill or any application for termination of pregnancy would be indicators of a personal and group change in different circumstances and in different situations with regard to management and time management which is an estimate of hours devoted to the development of a project \hyperref[b7]{(Loui Carpio and Vergara, 2012)}. This is a widely recommended by the literature reviewed path, as it explains in detail the stages that information about opportunities and capabilities entrepreneurship affect family planning decisions or where appropriate the adoption of methods and techniques that favor the development of women with the opportunity to not only prevent pregnancy, but also develop strategies for socially responsible entrepreneurship. That is the profile of these women would be to prioritize the avoidance of pregnancy is an opportunity to organize themselves to ensure a favorable themselves and the group they belong income as well as provide a financial guarantee for their future descendants if the case, or, supporting single mothers who do not have the possibility of undertaking a project \hyperref[b8]{(Obrego, 2008)}.\par
Although the literature identifies 8b hypothesis as the most viable, in this case 8c is possible to notice that the path includes variable perceived control as a determinant of decision-making and entrepreneurial action. This variable involves a high degree of family or temporary planning from which it is possible to anticipate scenarios of unwanted pregnancies, cultural and family pressure, marital conflict or any other factor that inhibits the decision to prioritize entrepreneurship and innovation at the option of pregnancy and parenting. 
\section[{VIII.}]{VIII.} 
\section[{Conclusion}]{Conclusion}\par
The specification of a model for the study of entrepreneurship in household heads is the contribution of the state of knowledge work. From a review of the literature the eight hypotheses explaining three paths of correlations between the variables put forward in the literature reviewed were specified.\par
However, studies of social work around the venture have not included variables that explain the decision-making and entrepreneurship from affectivity, emotionalism or sentimentality associated with female gender identity.\par
In this sense, the literature seems to corroborate the hypothesis around which the male identity is enterprising and as such are attributed innate abilities of opportunism, management and negotiation lacks female identity.\par
However, studies of the promotion of entrepreneurship locate these assumptions in an ambivalent sexism, because on the one hand emphasize the feminine attributes of good treatment and friendliness, but extol the perception of opportunity and negotiating skills as own identity male.\par
It is therefore necessary to review theoretical, conceptual and empirical frameworks with a gender perspective to demonstrate the scope and limits of female and male identities identities to an entrepreneurial opportunity.\par
The specification of an integrated model in which the gender perspective is included, explain the scope and limits of feminine identities and masculine identities to the entrepreneurial opportunities because the model should overcome the traditional sexism and ambivalent sexism to explain entrepreneurship in single mothers and female heads of households engaged in trade, buying and selling products at retail.			\footnote{© 2020 Global Journals} 		 		\backmatter  			  				\begin{bibitemlist}{1}
\bibitem[Fuentes and Sanchez ()]{b3}\label{b3} 	 		\textit{Analysis entrepreneur: a gender perspective Applied Economic Studies},  		 			Fernando Fuentes 		,  		 			Sandra Sanchez 		.  		2010. 28 p. .  	 
\bibitem[Cruz et al. ()]{b6}\label{b6} 	 		\textit{Differences in reliability to uncertainty and conflict risk among coffee farmers in Xilitla},  		 			Garcia Cruz 		,  		 			Javier Carreon 		,  		 			Jorge Hernandez 		,  		 			Jose Aguilar 		,  		 			Francisco Rosas 		,  		 			José Bustos 		.  		2015. Mexico. Eureka. 12 p. .  	 
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\end{document}
