@incollection{,
	
					
					
					CFC5BAA88926C747B54F164177AF3424
				,
	author={{O. A.Lawal} and {G. O.Binuyo} and {T. O.Oyebisi} and {Obafemi Awolowo University}},
	journal={{Global Journal of Computer Science and Technology}},
	journal={{GJCST}}0975-41720975-435010.34257/gjcst,
	address={Cambridge, United States},
	publisher={Global Journals Organisation}2121119
}

@book{b0,
	
	
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	title={{Definition of Marketing. Accessed on 30 th}}
		
		
			,
	year={2008. January 2019}
			,
	publisher={AMA}
		
	

}

@incollection{b1,
	
	
		,
	title={{A Dissertation, Study of the effectiveness of online marketing on integrated Marketing Communication}}
		,
	author={{
			VPAmruta
		}}
		
	
	
		,
	booktitle={{Study-Of-The-Effectiveness-Of-Online-Marketing-On-Integrated-Marketing-Communication-Amruta-Pawar.Pdf}}
		
			,
	year={2014. 2015/ 05}
		
	

}

@book{b2,
	
	
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	title={{A prospectic view in the world of digital marketing in Nigeria and its effect in Nigeria business economy}}
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	year={2018}
		
	

}

@incollection{b3,
	
	
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	title={{Use cases and challenges in Telecommunications Big Data Analytics}}
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			CChen
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		10.1017/ATSIP.2016.20
	
	
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}

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			GChristodoulides
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			9
			
		
	

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@incollection{b5,
	
	
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			MFransman
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@incollection{b7,
	
	
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	title={{Consumer Activity in Social Media: Managerial Approaches to Consumers' Social Media Behavior}}
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	author={{
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		}}
	
	
		,
	journal={{Journal of Consumer Behavior}}
		
			10
			
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	year={2011}
		
	

}

@incollection{b8,
	
	
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	title={{Factors Affecting Consumer Choice of Mobile Phones: Two Studies from Finland}}
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	author={{
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		} and {
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	journal={{Journal of Euromarketing}}
		
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}

@incollection{b9,
	
	
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	title={{Mobile marketing and consumer behavior current research trend}}
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	author={{
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	journal={{International Journal of Latest Trend Computing}}
		
			3
			1
			
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}

@incollection{b10,
	
	
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	title={{Social Capital Production in a Virtual Community}}
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	author={{
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			CWiertz
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		}}
		
		
	
	
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	journal={{Journal of Consumer Research}}
		
			34
			
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}

@incollection{b11,
	
	
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	title={{Subscriber and network data report for Telecommunications operating companies in Nigeria' Policy Competition and Economic Analysis Department. Accessed on}}
		
		
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			NCC
		
	

}

@book{b15,
	
	
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	title={{Modern marketing for Nigeria: principle and practice}}
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@incollection{b16,
	
	
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	title={{Assessing the Effectiveness of Promotion as a Marketing Management Tool in the Nigerian Telecommunication Industry}}
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			KAObasan
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	journal={{Journal of Emerging Trends in Economics and Management Sciences (JETEMS)}}
		
			3
			1
			
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	year={2012}
		
	

}

@incollection{b17,
	
	
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	title={{Determinants of Customer Satisfaction and Loyalty in the Nigerian Telecommunications industry}}
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	author={{
			BAOghojafor
		} and {
			KALadipo
		} and {
			OSIghomereho
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			AVOdunewu
		}}
		
		
		
	
	
		,
	journal={{British Journal of Marketing Studies}}
		
			2
			5
			
			,
	year={2014}
		
	

}

@incollection{b18,
	
	
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	title={{Outlet Attributes as Determinants of Preference of Women between a Supermarket and a Traditional Open Market}}
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	author={{
			BAOghojafor
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			KALadipo
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			ONKennedy
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		,
	journal={{American Journal of Business and Management}}
		
			1
			4
			
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	year={2012}
		
	

}

@incollection{b19,
	
	
		,
	title={{The Influence of Product Attributes on Consumer Purchase Decision in the Nigerian Food and Beverages Industry: A Study of Lagos Metropolis}}
		,
	author={{
			BAOghojafor
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			KALadipo
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			ARahim
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	journal={{American Journal of Business and Management}}
		
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}

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		,
	title={{}}
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	author={{
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	year={2017}
		
	

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@incollection{b21,
	
	
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	title={{Improving Customer Satisfaction through Digital Marketing in the Nigerian Deposit Money}}
	
	
		,
	journal={{Open Access International Journal of Science and Engineering OAIJSE}}
		
			2
			7
			
		
	

}

@incollection{b22,
	
	
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	title={{Social media advertising/marketing: A study of awareness, attitude and responsiveness by Nigerian youths}}
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	author={{
			NEOtugo
		} and {
			CEUzegbunam
		} and {
			COObikezie
		}}
		
		
	
	
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	booktitle={{International Conference on Communication, Media, Technology and Design}}
				Dubai -United Arab Emirates
		
			,
	year={2015}
		
	

}

@incollection{b23,
	
	
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	title={{Competitiveness in Nigerian Telecommunication Industry: Marketing Strategy}}
		,
	author={{
			FCPopoola
		}}
	
	
		,
	journal={{International Journal of Research in Commerce, IT & Management}}
		
			3
			7
			
			,
	year={2013}
		
	

}

@incollection{b24,
	
	
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	title={{Impact of spam advertisement through email: A study to assess the influence of the antispam on the email marketing}}
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	author={{
			MRaad
		} and {
			GMAlam
		} and {
			NBYasin
		} and {
			BBahaa
		}}
		
		
		
	
	
		,
	journal={{African Journal of Business Management}}
		
			4
			11
			
			,
	year={2010}
		
	

}

@incollection{b25,
	
	
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	title={{Exploring influencing factors for the selection of mobile phone service providers: A structural equational modeling (SEM) approach on Malaysian consumers}}
		,
	author={{
			SRahman
		} and {
			AHaque
		} and {
			SAIsmail
		}}
		
		
	
	
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	journal={{African Journal of Business Management}}
		
			4
			13
			
			,
	year={2010}
		
	

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	title={{Integrated marketing communications in advertising and promotion}}
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	author={{
			TAShimp
		}}
		
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	year={2007}
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	publisher={Thomson Higher Education}
			7
		
	

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@incollection{b27,
	
	
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	title={{The role of digital and social media marketing in consumer behavior}}
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	author={{
			AStephen
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	journal={{Current Opinion in Psychology}}
		
			1
			
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}

@book{b28,
	
	
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	author={{
			JSteimle
		}}
		
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	title={{What is content marketing? Forbes. Retrieved on 15 th March}}
				
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	year={2014. September 19th. 2019}
		
	

}

@incollection{b29,
	
	
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	title={{Impact of the Internet on Marketing Strategy Formulation}}
		,
	author={{
			PYannopoulos
		}}
	
	
		,
	journal={{International Journal of Business and Social Science}}
		
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			18
			
			,
	year={2011}
		
	

}