Purpose: This research evaluates the digital watermarking technology further for hide/retrieved data into the BMP file by manipulating the contents their pixel value using least significant bits (LSB) approach. Methodology: Various experiments have been applied on the pixel value of the BMP file to hide/store the maximum data. With a condition the size and the quality of the BMP file will not change. The trail and error methods have been used or applied to check the various sizes with various qualities. Findings: The study finds that the any digital data can be hiding into the BMP file by manipulating the contents of the Red Green Blue (RGB) value by applying least significant approach. Originality/Value: Due to the growing usage of multimedia content on the internet, serious issues have emerged. Counterfeiting, forgery fraud and pirating of this content are rising. The research is a mechanism which can help resolve the ownership issues for digital data.