Abstract

Strategic planning has been identified as one of the key and important concept that reshapes and strengthens modern businesses toward achieving their targeted goal. It has been proven in theoretical and empirical researches that it helps in attaining business goals in most of large corporations that implemented the concept. Though it is working for large corporations, the same conclusion cannot be said for Small and Medium Enterprises (SMEs) due to so many factors that differentiated the two categories. In this paper we investigated the effectiveness of the strategic plan on the SMEs and based on the data collected from our survey, it shows that the concept is also working in the SMEs but our finding cannot be generalized due to the small number of firms we investigated.